Documents with introduction videos and branded communications that will 100% impress your clients
As a business owner, you are constantly searching for new and innovative ways to attract more customers. But when entering a new market, attracting new customers poses its own challenges since usually, there is already well-established competition that consumers can choose from.
Breaking into a market by presenting yourself as the best available option takes time and planning. If you want to present your business as standing out among your competitors, you will want to use the best marketing strategies that you have at your disposal.
Before undertaking such an endeavor, you should know how to best present yourself and your company to consumers. Having a professional presentation, such as in your business correspondence and with your digital documents, can reflect the professionalism and reliability of your business just as effectively as written words.
Let’s take a look at how you can improve the look and feel of your digital documents while also helping your customers save time when filling them out.
Save your clients’ time and alleviate confusion by creating user-friendly documents
Digital document services such as PDFfiller enable you to apply custom branding to any correspondence you have with your clients. By doing so, you maintain the consistency of your company’s branding when sharing documents or requesting e-signatures. These are the options at your disposal when sharing documents online:
- Make a document template correspond to your company’s branding by adding logos, watermarks or branded colors.
- Customize email communications with helpful information through video or other multimedia.
Best of all, you don’t need any third-party applications, coding or graphic designers to create stunning branded documents with embedded how-to videos.
Make a great first impression on new contacts using welcome messages
Welcome messages should include a couple of sentences about your company that clearly define your products and services. Your welcome message may include your business card and company logo as well as an introductory video or message.
The document you send to your clients already contains enough necessary information. Customers are not interested in reading a biography. Your goal here is to grab their attention while presenting yourself in as few words as possible.
With PDFfiller, you can add welcome messages using the ‘LinkToFill’ feature. Add your company’s logo, create text for a welcome message and add your business card information to special boxes and fields.
Don’t miss out on your opportunity to add an introductory video. And if you don’t have one, there’s no need to panic. You don’t need a Hollywood filming crew for this. Your iPhone will do just fine.
Take 5 minutes to shoot your intro video
An intro video is a short, direct, introductory video that tells the viewer everything they need to know about your services. For example, It may explain why they need a particular document to be completed and e-signed. It can even be a how-to that explains how your client should complete the document you’ve sent them and any next steps they should take after they’ve finished.
Embedded videos add a personal touch to your business correspondence and help convey the importance you place on good client relationships.
It’s never a bad idea to upload your video to YouTube. You may limit access to the video if you want it designed only for a specific audience. Then just copy the URL and paste it into the appropriate field in the welcome message.
And that’s all there is to it. Congrats, you’re done!
Hook your customers with branded welcome messages. And never forget – great solutions are often right around the corner.
Apply custom branding to your client communications using PDFfiller. Get a 30-day free trial