The popularity of content marketing is constantly growing. Former SEO-optimizers and copywriters are joining the ranks of content marketers and are learning to create high-quality content. But what is quality content? And more importantly – how can it be used to give your business a greater advantage?
Three types of content that promotes sales
The way content marketing works is simple. The user first finds your website via a search engine. They then read the materials on your website. Afterwards, the user adds the page to their bookmarks in order to read it again in the future. Finally, the user hopefully forms an attachment towards the product or service your company sells, and ultimately decides to become your client.
To make your site a source of qualified leads, there are two things that you need to take into account. First of all, you need to be sure the quality of the content is satisfactory. Secondly, you will want to diversify your content in order to appeal to various demographics. Ideally, you want your blog to have content that attracts a lot of traffic (viral video and texts). In short, you want content that sells.
Content that generates traffic
- Publications with a lot of valuable advice (articles with lists);
- Publications with an in-depth study of the topic (detailed manuals or guides);
- Publications with exclusive advice (advice that is unique);
- Publications created on the basis of a “hot newsbreak” (news jumping);
- Publications that evoke emotions (laughter, anger, sympathy and so on).
As you may already well know, producing content on your website has a specific goal. That goal is for the reader to save your page in bookmarks, subscribe to your newsletter or share it on social networks and other websites. It also performs another significant role. It brings a new audience to your website, which then becomes the starting point for the reader to eventually become a client.
Content that gives you the status of an expert
- Publications explaining in what way your product is better than others.
- Publications proving your professionalism.
- Publications that convince users that your product or service is necessary.
Viral content is content that is well received by an audience and then widely distributed on social networks and other places online. Having content that goes viral can serve as a powerful traffic generator for your website. In order to create it, you need to clearly understand the interests of your audience.
To ensure that materials are actively shared, there are two simple tricks you can use. The first is to ask yourself the question: “Would I have shared this content if I was the reader?” The second is to remind yourself that people are always seeking useful information that can be used in their day-to-day lives.
It’s essential that you combine the three different types of content. These are viral, expert and selling. The absence of any of these groups can become a serious obstacle when trying to turn readers into potential clients who will want to share your information.
What is “UGC”?
One of the most interesting developments in content marketing over the last year is the implementation of User Generated Content. User Generated Content (UGC) usually refers to comments, posts, various articles, reviews, photographs and videos that are connected to your brand. What makes UGC unique is that it is not created by your marketing team. It is generated by your clients.
UGC opens a whole range of new opportunities for any business:
- Active “live” communication connects you to your customers;
- The level of trust users have for the brand increases;
- Feedback and comments help you generate new ideas (R&D);
- Your customers create content that can attract new clients.
As a result, you get the most up-to-date content for website promotion. Moreover, this content does not require financial investment on your part. It is created by your customers and users.
PDFfiller’s experience with using UCG is unique. For example, our users sometime require a form that is not yet archived into our vast library. PDFfiller users can add specific forms and templates particular for a unique category or business, which can then be added to our general library of documents. They can then be shared with other users.
Colton McKinney, president of Compliance Management, LLC says: “We need to have highly customizable documents because any client could say, ‘put this document online.’ So in that situation, we have to be able to upload that document, add fillable fields to that document, and then use the API to auto-fill those fields. There are very few applications that can do that.”
Powered by PDFfiller’s API, Compliance Management’s clients can now complete and submit fillable forms directly through the company’s website. The PDFfiller REST API allows Compliance Management to build an application that interacts with PDFfiller. This means clients can now complete documents and add electronic signatures without ever having to leave Compliance Management’s website. The API has also made it easier for the company to collect submitted information.
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