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2018 Trends That Will Force Business to Change

The youth rules the world. Not only because the digital generation commands total presence in the media and online, but also because of objective socioeconomic indicators: people get married later, have children later and buy real estate later, if at all. Meanwhile, fifteen-year-olds are creating successful brands. Traditional values have been mixed up and blurred. This united generation of conscious kid dates changes the rules of the game for business and brands: the status of a thing ceases to be an independent value, transgenders and plus-size models emerge on catwalks and luxury brands flirt with street fashion. This is a “post-demographic” world with vanishing borders and constant cultural exchange proclaimed as its new religion.

 

A-Commerce saves time

Following the triumph of the “e-commerce” (buyers replaced physical shopping centers for online stores) and “m-commerce” booms (more purchases are made from mobile devices), the world has arrived at the “a-commerce” phase. The most convenient Amazon Dash comes in handy when soda or toilet paper runs out. In just one click, users are able to order more of the needed product. This is a beautiful example of a future that has already arrived. This trend can be credited to robotic warehouses, courier drones, fast delivery and flawless logistics that are brought to us by artificial intelligence. Online shopping is making faster purchase speeds and greater user convenience a priority in 2018.

 

Intelligent and cost-efficient systems save money

Intelligent systems can rightfully be called intelligent only when they can work without human intervention as well as take into account the characteristics of the human psyche and respond to the individual characteristics of the user. Applications like Plum and Digit help users save money automatically. And yes, they are very profitable to banks by presenting a convenient entry point to customer deposit programs. So if your bank hasn’t yet developed such an application – it won’t be long until they do.

 

The Paperless Office saves time, money and sanity

Bill Gates shared some insight about the potential benefits of the paperless office. When speaking about emerging technologies in the workplace he noted that

“Electronic technology can completely change both the production processes and the company’s business processes. In particular, they can save employees from slow, time-consuming work with paper documents. Replacement of paper processes by electronic ones allows intellectual workers to engage in fruitful work”.

A completely electronic working environment is usually referred to as a “paperless office”, a term that has existed since 1973. Back then it was just a dream, today it is a reality. Technology and software created a modern set of tools for automating the business processes of any company. Even legislative services are keeping pace with the times as new laws have equalized hashing technologies and electronic signatures to that of notarization. All that remains is to stop doing business “as usual” and join the revolution of improvements and innovations. Join the revolution, to enjoy all the perks of the paperless office

 

Chat-Bots will become an integral part of the consumer experience

Facebook Messenger has the most active reach of all the most popular mobile messenger apps in the United States (as of November 2017) with 103.15 million unique U.S. users. Snapchat sits at 48.04 million users. However, by 2020 we will communicate with chat-bots more often than with living people. Even now, polite and useful service programs replace weary call center employees and sales consultants, but this is only the beginning. Chat-bots are becoming more and more human-like – Neural networks-writers, Alice – the Siri-like helper from Yandex also recorded a rap album. We are moving closer to making the first episode of the second season of “Black Mirror” real. The startups Replika and Uni have already had some success with creating chat-bot assistants and friends. In the near future, we’ll have virtual drinking-buddies and psychotherapists, a virtual spouse, a loving digital parent instead of the biological or a neural network reconstruction of a deceased grand parent’s personality.

 

More unique content will be produced

Search engines increasingly prefer unique content to robotic, re-written and copy-pasted text. Sites with high-quality long reads are “in”, content scraps with hundreds of short re-hits are “out”. Content should not be a continuous boring sheet. It must intelligently respond to the existing need of the public and not hang in the media space like a thing in itself. Video will remain on the crest of the “unique content wave” and dynamic content (lives and stories) will continue to receive maximum media coverage. So if you’re still posting the same topics of content on all your social media pages, it’s time to stop and think like a diversifier – use separate tones of voice that are relevant for each channel, adapt content to the platform’s format and reader expectation.

 

Other things that will make life happier

We will eat Superfoods. Quinoa and goji with maki berries will be accompanied by probiotics, kefir, and tofu plus a bit of kimchi, and the “Impossible burger” will be made of vegetable proteins – indistinguishable from meat. We will wear entertaining clothes. The bestsellers of futuristic fashion will continue to be on the offense. Galactic prints and a mix of floral, animalistic and geometric shapes are returning. We will be surrounded by cosmic landscapes, bright colors, and forms of brutalism. The color of the year is “ultraviolet”. Graphic designers are inspired by the gamma of the 1980s and bright neon tones. Typography flirts with 3D and trendy fonts are matching with the aesthetics of brutalism. Many logos will come to life but only unique and detailed handmade designs will be truly appreciated.

 


 

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