If you give someone an easy option or a hard one, 9/10 they are going to pick the former. Sure, there’s always that one person who wants to make things complicated, but we’ll ignore them. Making something easy doesn’t equate to laziness; it’s called being smart.
As we head into 2018, technology will only improve. Expect to see more gadgets, software and apps that make our lives easier. Technicians are always thinking outside of the box to create a better way of living.
As a business, having software that helps streamline processes for maximum efficiency is vital. It can be the difference between success and failure. You need to have the correct tools at your disposal to make the most of your opportunities.
What Makes Good Business Software?
Good business software blurs the lines between its offerings and your key needs. It integrates into daily set ups without adding further complications. Any software that is a chore to use will only end up acting as a deterrent.
Let’s use sales as an example. Many software solutions for sales offer an all-around package. These often include marketing, customer retention and e-commerce all rolled into one. Yet sales reps find these too confusing as their focus is stretched. As a result, their own process becomes complicated.
Software that adapts to a reps way of thinking is more likely to become a mainstay in their daily process. For a salesperson to do their job to the best of their ability, they need a tool that focuses on having a next step.
Identifying the key pain points is fundamental to understanding what makes software good in the first place. The next step is to find a way to fix problems faced, while creating an answer that is simple and effective in practice.
The Keys to the Kingdom
Customization is important for good software. Yet there is a fine line between having control and feeling like you have too much influence. You want to be able to dive straight in. Once you’re comfortable, you might look at how you can shape its appearance to fit with your company.
That’s why it’s good for software to offer the option of customization. Whether it’s implementing brand logos, changing interfaces to suit your needs, or editing files online, an element of flexibility is always welcome.
Users that feel empowered by their software will keep using it. And including flexibility in the tech’s function will only help to improve user experience.
Moving to the Digital Sphere
As tech gets better, we find an increased amount of work activities taking place online. From business meetings to interviewing to selling products; they can all be done via an internet connection. Software that moves those remaining offline tasks to online ones is solving a significant pain point. Across many industries.
Nowadays, our worlds are wrapped up in a computer. Anything that takes our attention away is just an annoyance. We look for software that lets us edit, manage and even sign our collateral online while in the cloud. Printers are so passé.
The real driver behind quality software is something that enters into the cultural lexicon of business. Tools and apps that make you wonder how you ever functioned without them – and they do it without us even realising that it’s happened.
Something for Everyone
Unless you’re a one-person band, businesses live and die by their team. How well members of staff interact with each other, share, and monitor tasks is crucial. It is inevitable they will need to use software for a multitude of functions.
Software that provides transparency for the whole team is central to any businesses process. Again, if we look at sales (it is what we specialize in, after all), it’s important for each team member to check where their lead is in the pipeline.
It is also imperative that the sales manager has total visibility over their team’s activities. That way they can step in and make suggestions at any time during the process. Having access to the whole team also helps them manage smarter.
Paint me a Picture
Clean design is another integral component to excellent software. Just like the ease of use and customization, the product needs to look right. Good design makes software useful without an interaction even needing to take place.
Making something look clean while also being easy to use is anything but straightforward. But when such a desire for an aesthetic look is achieved, good design makes the software it represents understandable.
Everyone always looks at the bigger picture, however sometimes focusing on the small details is what creates the best results. All those small details combined create the bigger picture. What you’re left with is a product that seamlessly fits into your everyday setup and provides you with consistency.
Better Software for All
Every day companies are creating new products, features and tools to improve business needs. Some are successful, while others fall by the wayside. The products that pop, however, are the ones where time and thought has gone into the overall makeup.
The focus should be on the customer, with a problem identified and then solved. Businesses have to navigate murky waters on a day-to-day basis. From chasing invoices to making big decisions, there is always something going on.
When they can plug into a software, and it becomes an extension of the company, that’s when the tech is a success. That’s when software makes plain sailing of your process and becomes part of your overall business architecture. It’s easy, just like Sunday morning.
We know that having the right sales tool is a prerequisite to galvanizing sales teams. noCRM.io is moving the conversation from customer management to lead conversion.
We provide a lead management solution that eliminates the distractions of standard CRMs and gives the power back to salespeople. noCRM.io places leads at the heart of the system and allows sales teams to operate in the way that best suits them to close more deals.
For more information, and a 15-day free trial, visit our website.